Privacy Policy

Effective date: August 25, 2026

Introduction Welcome to Afia by A.W.E (“Afia,” “we,” “us,” or “our”). We are committed to protecting your privacy and handling your personal information transparently and securely. This Privacy Policy explains what information we collect, how we use and share it, your rights, and how to contact us. By accessing or using our website and services, you agree to the terms of this Privacy Policy.

Information We Collect

  1. Information You Provide Directly

  • Account information: name, email address, billing and shipping addresses, phone number, password.

  • Payment information: payment card details processed by our third-party payment processors (we do not store full card numbers on our servers).

  • Purchase history and order details.

  • Customer service communications: messages, emails, chats, and support tickets.

  • Reviews and ratings you submit.

  • Newsletter sign-up and marketing preferences.

  • User-generated content you post (e.g., photos, comments).

  1. Information Collected Automatically

  • Usage and device information: IP address, browser type and version, device type, operating system, pages visited, referral source, timestamps, and other analytics data.

  • Cookies and similar technologies: cookies, web beacons, pixel tags, and local storage to enable site functionality, remember preferences, and analyze usage.

  • Location data: approximate location inferred from IP address. Precise location is collected only if you grant permission via device settings.

  1. Information from Third Parties

  • Social media information: if you log in with or connect via social accounts (e.g., Facebook, Apple), we may receive profile information in accordance with those services’ settings and authorizations.

  • Marketing and analytics providers, fraud prevention services, and other vendors that provide supplemental information in compliance with applicable law.

How We Use Your Information We use personal information for the following purposes:

  • To provide, operate, and maintain our website and services.

  • To process and fulfill orders, manage payments, and deliver products.

  • To communicate about orders, account activity, customer service requests, and updates.

  • To send marketing communications, promotions, and newsletters where you have opted in; to personalize content and offers.

  • To analyze and improve site performance, user experience, and product offerings.

  • To prevent fraud, detect security incidents, and enforce our terms.

  • To comply with legal obligations and respond to lawful requests by public authorities.

  • For other purposes with your consent.

Legal Bases for Processing (for users in the European Economic Area) Where applicable, we rely on the following legal bases to process your personal data:

  • Performance of a contract: processing necessary to provide goods or services you request.

  • Consent: where you have given clear permission (e.g., marketing communications).

  • Legitimate interests: for purposes such as fraud prevention, network and information security, and business operations, balanced against your rights and freedoms.

  • Legal obligations: to comply with laws and regulatory requirements.

Cookies and Similar Technologies We use cookies and similar technologies to operate the site, enable features, remember preferences, and collect analytics. You can control cookie settings through your browser and device; however, disabling certain cookies may affect site functionality.

Sharing and Disclosure of Information We may share personal information with:

  • Service providers and contractors: payment processors, hosting providers, fulfillment and shipping partners, marketing and analytics providers, customer support platforms, and other vendors who perform services on our behalf.

  • Business transfers: in connection with a merger, acquisition, reorganization, or sale of assets (with notice to affected users where required).

  • Legal and safety: when required by law, legal process, litigation, or governmental request; to protect rights, property, or safety; or to investigate fraud or illegal activity.

  • With your consent: where you have asked us to share your information or otherwise given permission.

Data Security We maintain reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information to help protect personal data against unauthorized access, loss, misuse, alteration, or destruction. No security system is impenetrable, and we cannot guarantee absolute security.

Data Retention We retain personal information as long as necessary to provide services, fulfill transactions, comply with legal obligations, resolve disputes, enforce agreements, and for legitimate business purposes. Retention periods vary by data type and purpose.

Your Rights and Choices Depending on your location, you may have the following rights:

  • Access: request access to the personal information we hold about you.

  • Correction: request correction of inaccurate or incomplete personal information.

  • Deletion: request deletion of your personal information, subject to exceptions (e.g., recordkeeping obligations).

  • Portability: request a copy of certain personal information in a portable, commonly used format.

  • Restriction or objection: request restriction of processing or object to processing based on legitimate